We believe in understanding the who, what, when, where, and why of a business

It’s not only crucial for success, it is the foundation of effective strategy and decision-making

Who: People and Relationships - Doers, Decision Makers, Influencers, Competitors, Allies

1. Attracting and retaining top talent
2. Building a strong leadership team
3. Developing customer relationships
4. Fostering partnerships and collaborations

What: Defining the Offer - Product, Service, Value, Data, ROI

1. Identify customer needs and pain points
2. Develop solutions that address these needs effectively
3. Continuously innovate and improve their offerings
4. Differentiate themselves from competitors

When: Timing - Operating Environment, Market trends, Economy, PESTLE, Execution

1. Recognizing market trends and opportunities
2. Launching products or services at the right time
3. Making timely decisions and taking prompt action
4. Adapting to changing market conditions